21 - 23 February 2021

Yoli & Co

Brand Profile

Founded in the summer of 2017, Yoli & Co was born with the desire to offer a different take on boys apparel. Our story starts when founder, Ghada El Marsafawy spotted a huge misrepresentation of design elements and colors in boys’ swimwear. 
Yoli & Co is a swimwear brand that opens up a new world of possibilities for boys to experience with different colors and objects that were forever monopolized by the girlswear departments. Boys’ swimwear is no longer limited to basic designs any more, but rather an array of colors with new styles and design elements that little boys can really identify to and fall in love with. 

As an ocean-loving brand knowing how harmful plastic is to our oceans, we take pride in using a full set of recycled fabrics and non-contaminating materials. Our swim shorts are made of recycled plastic bottles that could have, one way or another found their way into the ocean. 

We follow a best-practice production process to come up with a host of timeless and sustainable products. We promise high quality, unmatched versatility and durability. Yoli & Co. is proud to have a 0% single use plastic policy.  Swim shorts are also packaged in cotton bags that are made of 100% biodegradable fabrics produced in the local Egyptian market. These bags are also reusable and our clients have shown to use them in the most innovative ways.


The service is supplied by Pitti Immagine which acts as a neutral provider and the contents are under the exhibitor’s responsability.
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