EIRENE designs, manufactures and offers to the global market luxury special-occasion and everyday clothes for 2-14 year old girls and their mothers.
EIRENE makes the great design more accessible - for a fraction of the retail price of the well-known big names in the fashion industry, you can buy higher quality designer clothes with even greater level of finishing work – such as embellishments and decoration which give the added value to the product.
EIRENE fills an unexplored mid-to-high-end price range gap with quite a few competitors thanks to the distinctive style achieved by the use of the premium materials - custom made embroidered laces, silks and jacquards, in an unique combination of hand-made decorations and embroideries. The brand’ signature customs made prints are even more impressive with the use of Swarovski Crystals. At the same time, retail price level is much more attractive compared to the premium brands with similar quality and design.
Every season EIRENE is becoming more and more popular worldwide and could be now found in the prestigious department stores including les Galleries Lafayette stores in the Middle East, Harvey Nichols, Saks Fifth Avenue Almaty, TZUM Moscow, GUM Moscow, Steffl Department Store in Vienna etc., multi-brand shops and online stores such as Childrensalon, Bambini, Base UK, Daniel Group and many more, in over 20 countries in Europe and the Middle East.