Rhyme was born from a simple belief: childhood deserves to be celebrated..

From our atelier in South India, we create collections where imagination and craftsmanship meet. Every print is developed in-house, every embroidery thoughtfully considered, and every piece brought to life by artisans whose expertise spans generations.

We are drawn to the details others often overlook, the perfect shade of a flower, the movement of a bow, the placement of a single embroidered stitch. It is this obsession with detail that gives each collection its distinct character.

Neither traditionally Indian nor conventionally European, Rhyme exists in a space of its own. Rich in artistry, playful in spirit, and designed to be remembered.

For us, clothing is not simply what a child wears. It is part of the story they will one day tell.