The New Society is committed with the ideal of a new generation; a conscious society that encourages us all to unite and take care of each other. Primitive was our first collection, the beginning of everything, a feeling that is born. It is a statement of intentions for the generation that we imagine, where the origin and essence of things is what matters. Emotions are the main inspiration, the reflection of timeless and aesthetically beautiful pieces. Heritage, our second collection that we present in Pitti Bimbo, it is a introspective collection where we come back to the place where once we were happy. In this collection all category of products are well represented: Outerwear, coats, knitwear, woven, denim & jersey. With a strong emphasis to Outerwear and Knit. We continue with liberty prints, with soft and natural fabrics and with easy and timeless pieces with a touch of trend. Timeless, Conscious & Emotional Garments.