A new alliance of leading digital kid's fashion media platforms is born: Pirouette, Scimparello, Hooligans, and Smudgetikka have joined forces to send the message that Kid's Fashion Continues to buyers, press and consumers, in response to the difficult period we are experiencing post-Covid.
 
In the weeks starting on August 17 and September 7, they are launching two Digital Kid's Fashion Weeks, during which a series of online events will be distributed across the network of The Rendez-Vous media partners' IG accounts, @therendez-vous and therendez-vous.com website. Like fashion week, there will be allocated time slots featuring never seen before sneak peek images of SS21 collections from participating labels, some of which are also participating to this edition of Pitti Bimbo. All the media partners and @therendez-vous will post synchronized IG social media posts across their feeds.
 
Each day is scheduled with content from the brands, interviews, panel zooms, behind the scenes videos, expert advice and IG LIVES.

Pirouette, Scimparello, Hooligans, and Smudgetikka are also media partners of this edition of Pitti Bimbo, curating a series of special projects, style itineraries, and awards for creative kidswear that will enrich the digital events program of The Billboard, the web magazine of the Pitti Connect platform.