Sport Generation & Superstreet
Editorial
Edition 92
23.03.2021
The active wardrobe is increasingly versatile
Children's must-haves follow the logic of play, movement, comfort, and protection.

These ever-evolving sections bring together international brands that, starting from the world of sports and the outdoors, present a contemporary version of activewear, perfect for school, free time, and holidays in contact with nature.
The style's staples include sweatshirts and jumpsuits and denim and technical outerwear, down jackets, and knitwear. When it comes to children, there are no borders between the urban and the dynamic dimensions.

The fil rouge is always quality. The materials used are protective against the rain and the cold. The details are functional and practical to capture the attention of the little ones. The palette gives life to contemporary and beautiful wardrobe must-haves that are captivating, useful, and made to last.
 
Blauer Junior
For next winter, Blauer presents a collection designed to allow children to run and play outdoors, despite the cold weather. In addition to the down jacket, available in multiple fabrics and quilts, it features many extra-long, internally padded outerwear pieces made of resistant technical materials such as Taslan and neoprene. Color palette: orange, dark olive, Ceylon yellow.
Camper
It is a fun, comfortable, and ironic style, as sunny as Mallorca, the island where the brand was founded 40 years ago. The FW 21 collection is inspired by a magical world where anything is possible. Especially if you wear shoes with cat ears and maxi bows, with bold shapes and bright colors that help express your personality.
Barbour
The best clothing for the worst weather. The kids' collection of this iconic British brand has its roots in countrywear. In addition to the timeless waxed jacket, shirts, knitwear, trousers, and accessories for the little ones' outdoor life complete the look. Mini versions of the signature quilted jackets and the coveted waxed cotton jackets made to last.
Ocra
Sustainability, respect for the environment, and the knowledge of skilled artisans are the fundamental ingredients for these 100% leather shoes made in Italy. From cowboy to combat boots, from sneakers to spotted ankle boots: many styles to reinterpret streetwear.
Blundstone
A cult brand for those who love outdoor adventures, founded in 1870 in Tasmania. The Chelsea Boot model, with its side elastic, is perfect for both boys and girls. A comfortable and resistant shoe that goes with anything. The color palette for the FW 21 collection multiplies choices and emotions.
 
Molo
Earth, Water, Air, and Fire. The four elements that make up the natural world also inspire the AW 21-22 collection of this Scandinavian brand that has chosen to reflect, through fashion, on respect for the environment and climate change. The pieces are ecological, colorful, with extravagant details, but also functional and resistant, wash after wash.
Naturino
Naturino is the Italian brand of kids and junior footwear, standing out for its contemporary design and attention to the environment and themes related to childhood. Only the best rigorously tested raw materials, water glues, and low environmental impact processes for shoes with an original design, from the first steps to city walks or outdoor runs.
 
Invicta
The FW 21 collection blends color, glamor, and technicality, with soft garments designed for leisure and travel in perfect Invicta style. Performance fabrics, light padding, micro-patterns, and a series of maxi parkas for a comfortable fit. The palette is full of energy. The Mini-Me line is dedicated to the little ones who want to dress like mom and dad.
W6YZ
Functional, versatile, easy to wear, the W6YZ junior sneakers are always designed to offer the right sprint. With their contrasting colors, neutral on bright, they are very easy to combine and comfortable to wear all day long, thanks to the ultra-light sole. For school, for free time or important occasions.
I DIG Denim
Scandinavian design for a cozy and relaxed style. The harmonious aesthetic starts with denim and develops a line of essential volumes and colors. Midnight blue sweatshirts with motivational prints for juniors. Milk-colored jumpsuit in organic cotton for babies. Ribbed sweaters and cardigans. Teddy bear pieces and anoraks in soft fleece.
Colors of California
A mix & match of materials, prints, sequins, accessories, and laminated fabrics: mini rubber boots to face rainy days with style, and snow boots for playing in the snow. But also mid-season styles like sneakers, ankle and cowboy boots, available in different materials for the city and the school.
Emu Australia
The Originals collection is designed to be comfortable, with knitted and teddy bear details, glittery and sequined uppers, and all the unmissable colors for everyday use. While the Little Creatures line's boots, spotted on the feet of little celebrities, features mythical creatures and inhabitants of the woods, along with the cutest magical monsters you can imagine.
Flower Mountain for Naturino
For little friends of the environment, Flower Mountain for Naturino, the colorful, fashionable, and above all vegan sneaker capsule for boys and girls, is the result of the collaboration with the Japanese brand Flower Mountain. With fabric uppers, linings in recycled materials, cork insoles, and super light EVA bottoms.
 
EMC Everything Must Change
The Baby collection, 0-4 years, plays with different colors and styles, mixing romantic and precious pieces with casual ones for a daily chic effect. For girls, a color palette of warm tones and cuddly prints, with bows, hearts, stars, and bright touches. For boys, inspiration comes from the city, with neutral shades and playful style prints, for an urban look featuring denim, sweatshirts, and t-shirts.
Conguitos
After over 20 years of experience in the children's footwear sector, Conguitos has developed a clothing line entirely made in Spain featuring high-quality materials, attention to detail, and exclusive designs. The FW 21 collection consists of comfortable pieces for school, the gym, and free time, with no shortage of ideas for the most special occasions.
Canadian Kid
Canadian is a premium outerwear brand that combines a strong tradition with great creative ferment. The FW 21 collection features original trapeze-shaped down jackets in laminated fabric and bright colors alongside the most classic parkas with a fur-trimmed hood.. 
Melissa
A leading brand in the design of unique footwear in scented Melflex PVC, vegan, 100% recyclable, and made in Brazil, this sustainable brand continues to innovate with a genderless and timeless spirit. Two main collections: Melissa and Mini Melissa. The Melissa 'jelly shoe' has even been revisited by Gucci and Céline.
Falcotto
Footwear for children from nine months to three years, suitable for any occasion. Sole and upper are made with rigorously tested, soft and flexible materials that protect the foot while supporting the ankle to favor the child's correct development. That is why the brand has received the seal of approval of the American Paediatricians Association.
Crocs
A global leader in casual and innovative footwear. Each Crocs shoe employs Croslite™, a patented, molded resin that results from technology that delivers exceptional comfort step by step. In 2021, the brand launched the Come As You Are™ campaign to encourage everyone to express themselves and feel at ease.
 
Momino
Calzature artigianali Made in Italy. Pelle o crosta, suole più o meno alte, con la possibilità di scegliere tra la fodera in montone o quella di pelle. La collezione punta a soddisfare le esigenze di tutte le tipologie di piedi con calzate confortevoli e a prova di freddo. I colori classici si alternano a quelli più particolari. E infine, le sneakers, alte, basse e in colori per tutti i gusti.
Mou Kid
Eclectic handmade footwear in natural fibers. Warm, resistant, and extraordinarily soft. Ethical and eco-sustainable production is at the heart of this cult London brand. Design innovation is combined with traditional handcrafting techniques. Comfort is the driving idea behind styles, with finishes and soles built to last.
 
Beppi
Shoes, boots, snow boots, rain boots ... Behind such a vast offer, there is a young and qualified team that constantly innovates design and develops high-quality proposals, perfect for every occasion, always in the name of practicality and comfort. The new Break the rules collection is focused on sneakers.