Buyers Select takes you behind the scenes of your favorite stores to meet the people who choose what children will be wearing, explain the most exciting trends, talk about their market and the increasing interaction between physical and digital. Plus, they offer some suggestions about brands and companies, and Pitti as well.
by Elisabetta Campana
Luisaviaroma, established in Florence in the early 1930s, has consistently been recognized for its tradition, research, and innovation. The luxury multibrand store was a true pioneer on the online sales front, having opened its e-commerce site Luisaviaroma.com in 1999 to allow international customers who had already purchased from the store to continue to do so from anywhere in the world. With the belief that customers seek products, but more importantly, an experience, both physical and virtual. Those assumptions also define the kidswear universe. In this spring-summer shopping season, Anna Gazzino assures us that there is a strong emphasis on daily wear and ceremonial garments in the wake of the revival of events and special occasions.
Regarding the offer, the buying manager kids would like some brands to ride the wave of the "mini-me" trend and include sizes 14 and 16 years. Furthermore, the focus of her research at Pitti Bimbo will be on sustainable brands, now essential. Finally, Gazzino reminds us that the important event dedicated to children, besides being a fundamental point of reference, for meeting and discussing with brands and colleagues, gives great prestige to Florence.
Luisaviaroma, established in Florence in the early 1930s, has consistently been recognized for its tradition, research, and innovation. The luxury multibrand store was a true pioneer on the online sales front, having opened its e-commerce site Luisaviaroma.com in 1999 to allow international customers who had already purchased from the store to continue to do so from anywhere in the world. With the belief that customers seek products, but more importantly, an experience, both physical and virtual. Those assumptions also define the kidswear universe. In this spring-summer shopping season, Anna Gazzino assures us that there is a strong emphasis on daily wear and ceremonial garments in the wake of the revival of events and special occasions.
Regarding the offer, the buying manager kids would like some brands to ride the wave of the "mini-me" trend and include sizes 14 and 16 years. Furthermore, the focus of her research at Pitti Bimbo will be on sustainable brands, now essential. Finally, Gazzino reminds us that the important event dedicated to children, besides being a fundamental point of reference, for meeting and discussing with brands and colleagues, gives great prestige to Florence.