Special Section: The Nest
Editorial
Edition 92
18.03.2021
Debuting brands to discover
Creating children's clothes requires commitment, knowledge, passion, and creativity. For this reason, each edition of Pitti Bimbo dedicates a special space to brands making their debut in the world of childrenswear. The Nest brings together small brands with great potential. Niche productions, with the greatest attention to details, and the result of research that looks to the future without forgetting the values of the past. The goal is to create success stories.

Behind the international scouting activities for The Nest project is Dimitra Zavakou, fashion curator and founder of Little popup, the Berlin concept store that first specialized in sustainable fashion.

Always on the look for brands that stand out, about her work for The Nest, Dimitra says:

«My focus is on new brands. I choose them among those in which I recognize the ability to innovate and represent an original voice in the current kidswear scene. Quality and aesthetics are fundamental, but sustainability is at the heart of my selection. The peculiarity of this work is precisely finding avant-garde brands with diverse styles and categories. From classic to outdoor. From luxury to avant-garde. The Nest promotes and supports their growth, putting them in contact with the most attentive and curious interlocutors ».

Finally, this edition brings more news: «A special project called The Nest Crew» continues Dimitra. "We will talk about some brands, launched by The Nest, which today represent solid success stories".
 
Artemis & Apollon
Artemis & Apollon is a quality cotton clothing line that - through funny prints - tells Greek mythology, its heroes, and their adventures to children aged 2 to 11 worldwide. Each garment  presents an inspiring story to discover and a new friend to meet. Slow fashion philosophy meets ethical production for colorful and eclectic pieces, such as sweatshirts, jogging pants, dresses, skirts, and t-shirts to mix
Bianca&Noè
They debuted in 2020 with "Master of linen", a collection in pure linen grown in Normandy and spun in Italy. The brand's focus is research on materials: only certified organic fabrics like hemp, eucalyptus, nettle, and soon pineapple and lotus flower. The minimal and contemporary style embraces the Piedmontese sartorial tradition that blends experience, passion, and knowledge handed down from father to son to offer unique and precious garments.
Isleande
Nordic atmospheres with Caribbean touches. This brand's challenge is to create clothes and accessories for endless summers, light and free from trends. The collection is made of linen and Chanderi, a silk-cotton blend fabric that is both breathable and luminous. All the pieces are made in India with love, in a small family-run factory employing artisans of extraordinary talent
Naoia
Portuguese brand whose motto is "Simple as nature." And how children like it. Cotton is the star of the collection. Romantic ruffled dresses for girls, Bermuda shorts, and a shirt with a mandarin collar for boys. Headwear is a must: from flat caps to wide-brimmed hats. A refined wardrobe, suitable for any occasion.
Yoli & Co
A real revolution in the world of children's swim shorts with unconventional colors and designs. The latest collection is inspired by art. While the "Under the Sea" models, in green, pink, turquoise, and purple, react upon contact with water, showing their prints. All swimwear is made from recycled polyester fabric to help protect the seas and beaches from plastic