I Want To Be Green presents Pamboo
Edition 93
I Want to be Green is the special Pitti Immagine project created to open the doors of Pitti Connect to the kidswear collections and initiatives that are in line with the “eco-conscious” drive of the new generations.

Ethical clothes and labels to grow flowers with

Sustainability and respect for the environment are an integral part of the DNA of this Swiss brand that, since 2015, has been producing green clothes. Under the sign of a cute panda, the ambitious goal is to work with raw materials free of harmful substances and promote and choose ethical and low environmental impact productions. A goal that all three Pamboo lines - Baby, Streetwear, T-shirt and Merino - achieve. Pieces made to last and not go out of fashion (to be passed down to other children), featuring organic, cruelty-free materials with a neutral and timeless design. Furthermore, to address the issue of waste, Pamboo has adopted a special technique that optimizes the use of materials. For example, the merino tops and leggings are uncut, seamless, and made from one piece, so they do not produce trimming waste.
The sustainable idea
The labels are made with 100% recycled paper containing seeds: if you plant them in the ground, beautiful flowers will grow. Pamboo is also working to replace plastic packaging with a completely degradable starch-based material.
Green materials
Organic cotton not treated with bleaches or dyes. The wool comes from a farm certified under the Responsible Wool Standard and does not use the controversial practice of mulesing on sheep. 
Something more
Not just T-Shirts. Pamboo also makes cribs and cots sustainable thanks to soft blankets and fluffy sheets, hand-printed in Germany and made of GOTS certified fabrics.