I WANT TO BE GREEN
Frugi: a thousand colors for little "eco heroes"
Editorial
Edition 94
29.12.2021
Little clothes, big change,” says the Frugi motto. The British brand, a leader in the ethical kidswear sector, was born from the need to dress children cheerfully and colorfully while respecting the environment. The new collection features once again comfortable and joyful clothes.
Frugi uses GOTS certified organic cotton, grown only by selected farmers. The recycled polyester comes from "post-consumer" plastic bottles with the Global Recycling Standard (GRS) system. While nylon and elastane are Oeko-Tex certified. Environmentally sustainable and ethical, Frugi donates 1% of its turnover to charity every year, supporting organizations and collaborating with Eco-Schools to inspire the next generation of ecological heroes.