arlu is a player in the luxury kidswear industry, a children’s wear fashion brand born to deliver mothers and little ones exclusive garments that combine minimal, essential design with extreme comfort. We focus on exceptional fabrics, soft and oversized silhouettes, and subtle details made in Italy under fair and sustainable work environments.
We combine comfort and high quality with an essential, minimal, and contemporary design inspired by our world.
The history of arlu begins on July 21, 2021, when Arianna, one of arlu’s co-founders, gave birth to her first child, Leonida. Arianna and her mother, Elisabetta, realized there weren’t available clothing brands for newborns that fited their personal approach to fashion. Likewise, the style needed to reflect their style, but more importantly, as they later realized, the style must reinforce the unique personality they saw in Leonida. Every child must be able to express themselves freely.