Who says you have to go to bed early? The best parties are held when it’s dark outside and we can go crazy together. So, the bedtime routine becomes an invitation to play. Curtains, quilts, little mattresses, cushions, carpets, survival sets: torches and lamps plus a series of special accessories, from slippers onwards.The editorial research dedicated to concept stores at this edition has chosen to explore an event of the kids’ world which is attracting an increasing amount of attention: the pajama party.
Stylist Maria Giulia Pieroni @LaPieroni_ curates the layout of this special area with a selection of collections, accessories and lifestyle ideas, titled “Pajama Party!”.
Get comfy, we’re not going to sleep anyway!
Photography: @P3_studio
Art direction and Stylist: Maria Giulia Pieroni @LaPieroni_
Assistente Stylist: Sofì Selighini @soficonaccentosullai
Lucrezia Tondelli @lucreziatondellii
Giorgia Pavan @giorgiaapavan
Eleonora Defranceschi @eledefra_12
Casting: From Studio @fromstudio
MODEL
@modamodakids : Maria e Edoardo
@sugar__kids e @paolasells : Anya
@babyfashionit : Madeleine, Bebedetta e Tomas
HAIR @newlineacademy
Giulia Ceccarelli @giulyceccarelli
Martina Virtuoso @martyna4377
Elisa Pianti @elisapianti_
OUTFIT
DOLCE&GABBANA @dolcegabbana dolcegabbana.com
STORY LORIS @storyloris storyloris.it
MOLO @molo molo.com
COLLÉGIEN @collegien_officiel collegien-shop.com
ILLYTRILLY @illytrilly illytrilly.com
MIMI & LULA distr. by LMKS @lippolismakerstudio_ lippolis.net
Here the brands partecipating to the party!
ANGEL DEAR distr. by IDEA GIOCONDA // ATELIER SOLELH // BABY GI // BELLE ENFANT // BiNi // CHIKATAI // COLLÉGIEN // DJECO // ECOMIKRO // ETTOMIO // FRANCK & FISCHER distr by GIOCONATURALMENTE // GIOSEPPO KIDS // GLOBAL // AFFAIRS distr by LM CARDS // GLOOP! distr. by IDEA GIOCONDA // HÄNSKA // HOPPSTAR distr by GIOCONATURALMENTE // INUWET distr. by LMKS // JABADABADO distr by LM CARDS // JERA MINI // KIDYWOLF distr by GIOCONATURALMENTE // KIDDING STUDIO // KIKO+ & GG* // LILIMOON // LINEA MAMMABABY® // LITTLE LIGHTS // LE TOY VAN distr. by IDEA GIOCONDA // MADOTI // MAMATOYZ distr. by IDEA GIOCONDA // MANHATTAN TOY distr by GIOCONATURALMENTE // MISS NELLA // MOI MILI // MOLO // MONNEKA distr. by TUTETE // NANAN // NANNAFRUFRU // OB DESIGNS distr. by IDEA GIOCONDA // PELLIANNI // PETIT PICOTIN // PINK NO MORE distr. by IDEA GIOCONDA // PLANTOYS distr by GIOCONATURALMENTE // PLAY&GO distr by GIOCONATURALMENTE // STORY LORIS // TRIXIE distr by GIOCONATURALMENTE // TUTETE // WILD & SOFT // YUKO B. distr. by LMKS
